Wray Enterprises
Brand identity and marketing collateral for a North Country accounting and financial services firm.
A modern brand system created for Wray Enterprises Inc, including logo design, business cards, rack cards, office branding, and marketing collateral designed to communicate professionalism, trust, and financial expertise through a clean, high-contrast visual identity.
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Wray Enterprises Inc is a North Country accounting and financial services firm offering bookkeeping, tax preparation, compliance support, payroll services, and business formation guidance for both individuals and businesses. Clever Fox Studios developed a full visual identity system designed to position the company as modern, trustworthy, and established while avoiding the cold, generic feel often associated with financial branding.
The project included logo development, business cards, rack cards, branded print collateral, and a cohesive visual system built around sharp geometric forms, clean typography, and a refined black, white, and green palette. The final identity balances professionalism with approachability, helping Wray Enterprises present itself as a dependable financial partner for clients throughout Northern New York.
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