Goshen Acres

Goshen Acres is a handcrafted bath and body company based in Potsdam, New York, offering small-batch soaps, skincare, and homestead goods made from hand-raised ingredients. Rooted in simple living and intentional craftsmanship, their products are designed to bring a slower, more natural approach to everyday routines.

When they came to Clever Fox Studios, they had a strong product and a clear point of view, but their brand did not yet reflect the quality and care behind what they were creating. Our goal was to build a brand that felt as thoughtful and grounded as their process while helping them stand out in the growing handmade skincare and bath and body market.

We developed a full brand identity including logo design, typography, and an earthy, nature-inspired color palette that aligns with their homestead roots. Packaging design was a key focus, ensuring every product felt cohesive, recognizable, and elevated while still maintaining an authentic, handcrafted feel. The visual system was built to translate across labels, markets, and digital platforms, supporting both in-person sales and online growth.

The result is a brand that feels honest, intentional, and rooted in place. Goshen Acres now shows up with a clear identity that reflects their values, builds trust with customers, and supports long-term growth in the handmade bath and body space.