Whiskey Ridge
Field-Tested Brand & Packaging System
Custom product design and brand photography for Whiskey Ridge in Norwood, New York. Built to feel as natural, honest, and rugged as the North Country itself.
Continue Exploring
Browse more strategic creative work crafted for ambitious brands and small-town builders alike.
Whiskey Ridge is a lifestyle-forward brand built for working dogs, outdoor enthusiasts, and the kind of people who do not mind a little dirt on their boots or their golden retriever.
This project goes beyond a logo. It is a complete, scalable identity system designed to live across products, apparel, and real-world environments without losing its edge.
The visual language pulls directly from the Adirondacks. Layered mountain silhouettes, dense pine forests, and a muted, earthy palette create something that feels grounded and authentic. The hero mark, a noble golden retriever framed against mountain peaks, anchors the brand in both loyalty and landscape.
From hard goods like coolers to soft goods like hoodies, and into consumables like grooming products, every touchpoint is designed to feel cohesive, intentional, and built to last.
Working with Clever Fox was such a great experience that when we started our next business venture, there was no question who we were calling. Brooke just gets how to build a brand that feels authentic and eye-catching
— Phil, Whiskey Ridge Kennels